Aludyne Rebrand
& Website Design
Aludyne, formally known as Chassix, is a leading global, vertically integrated manufacturer of aluminum and iron cast and machined automotive components. Aludyne came to use to help them clarify, enhance, and communicate their brand.
Designed at Moncur.
NAMING
We created a list of over 100 potential names and presented the best options to the team. The final outcome: Aludyne.
BRAND COLLATERAL
New messaging and visual treatment were applied to a number of additional corporate communications, ensuring the brand is consistently represented in all mediums.
SOCIAL MEDIA & PUBLIC RELATIONS
Content and visuals for social channels and a series of press releases were created for the new brand launch.
SIGNAGE
Signage guidelines and recommendations empowered each plant to engage their own local vendors and successfully execute interior and exterior signage in alignment with corporate standards.
